BRENHAM, Texas — Blue Bell Ice Cream has announced the limited return of Milk & Cookies Flavor in celebration of National Ice Cream Month.
Every year Blue Bell celebrates July, which was named National Ice Cream Month by President Roland Reagan in 1984, with the release of a returning or new flavor.
The Milk & Cookies flavor is a combination of vanilla ice cream with chocolate chip cookies.
“We are excited to bring Milk & Cookies back this year, and during National Ice Cream Month,” said Jimmy Lawhorn, Blue Bell vice president, sales and marketing. “The flavor has not been available in stores for several years. Returning flavors are as exciting as a new flavor because so many of our fans contact us every day with requests asking to bring back their favorite.”
Blue Bell wants ice cream lovers to know that the flavor is the same but the packaging is different. “The new carton features an illustration of milk and cookies,” Lawhorn added. “One side has the name with cookie images in place of the ‘O’. Flip the carton around and the name is an illustration of a glass of milk and two cookies. It’s a fun flavor so why not have a little fun with the carton, too," stated Blue Bell.
The Milk & Cookies flavor is now available in stores for a limited time in half gallon and pint sizes. For a full list of Blue Bell flavors available in store check out bluebell.com.